An award-winning, multi-brand, multi-channel BBQ & alfresco eating engaged experiential RoadShow campaign supported by integrated Media, Social & Promotions

An award-winning, multi-brand, multi-channel BBQ & alfresco eating engaged experiential RoadShow campaign supported by integrated Media, Social & Promotions


The UK’s leading BBQ & alfresco eating programme delivering guaranteed, real consumer engagement has now finished, but the 31st event will return in...

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31st National BBQ Week

in tandem with

26th Gastro Alfresco

Supporting the nation’s summer eating habits.

Make sure you book your 2027 Sponsorship early - 'early-bird' rates apply!

Full-format National BBQ Week returns in 2027

After this years strategic re‑alignment of two of the UK’s best‑loved summer campaigns; National BBQ Week and Gastro Alfresco in response to the current cost‑of‑living crisis, intensified by the Middle East conflict, National BBQ Week will return to its full format next year including engaged experienial RoadShows, Media, Social, On-line and Promotions.

What’s New

  • Experiential RoadShows are back
    • Plus fully supporting
  • Media
  • Social & On-line
  • Promotions

Why Brands Sponsor 

Brands choose National BBQ Week and Gastro Alfresco because they deliver guaranteed, real‑world consumer engagement at the UK’s biggest summer festivals and major shows. It’s one of the most established and reliable ways to drive trial, visibility, and seasonal association during the peak summer eating and entertaining season.

And here’s what some of our previous sponsors have said:
Birds Eye Green Cuisine Tory, SBM “Super pleased with the results!”
Budweiser Amar, SBM,“Awesome results, cheers to a sizzling  partnership!”
Heinz ~ Bull’s Eye Laura, SBM  “Great participation that worked really well!”
La Vieille Ferme Andy, GM “Superb campaign that’s really helped our success”
Sainsbury’s/Cranswick Mike, SCM “Delighted with the campaign!”
San Miguel Phoebe, SBM “The campaign really worked incredibly well”

The National summer campaign with guaranteed consumer reach !

  • Engaged Experiential RoadShow Sampling

    • Heavily branded BBQ & Alfresco eating RoadShows at major Festivals and County Shows with central stage and individual sponsor pods
    • Overall Reach 250k, directly engaging with 150k
    • Delvering 50k perfect-serve samples, Plus campaign brochures & sponsor coupons

  • Media - Print/Broadcast/Online

    • Combined £5m traditional & on-line media - National BBQ Week & Gastro Alfresco in national & regional media
    • Editorial - campaign items + Branded competitions

  • Social & Web

    • Branded Social pages for both National BBQ Week & Gastro Alfresco including sponsor posts - Twitter/Facebook/Instagram
    • Branded websites - including individual sponsor pages - nationalbbqweek.co.uk

  • Promotional

    • GrillMaster as campaign spokesperson
    • Barbi's on a Budget return of the money-saving promo
    • BBQ Baptas  video upload competition with big BBQ prizes

  • Branding, Share of Voice & Activation

    • Hi-impact branding & equal Share of Voice for all sponsors
    • Full campaign activation, all-inclusive cost & no-call on brand resources
    • Exclusive sponsor BBQ & alfresco food & drink categories
CROP PHOTO-2022-07-09-20-39-54

  • Campaign value & RoI

    • Overall campaign value £3 million - Average target RoI x20+
    • Individual exclusive sponsor category cost less than <0.5 of campaign value
Group sponspor shot

Previous sponsors include

Birds Eye Green Cuisine – Plant-based / Birds Eye  Steamfresh – Accompaniments /
Budweiser – Beer / Hellmann’s – Mayonnaise / Heinz/Bull’s Eye – BBQ Sauce / Jacob’s – Savoury Snacks /  La Vieille Ferme – Wine / San Miguel – Beer /  Walkers MAX – Snacks

Categories we want to fill in our 31st National BBQ Week

Accompaniments / Bagged Snacks / Bakery / Beer / Cheese / Cider / Coffee / Condiments / Ice cream  / Pizza /  Plant-based  /  Protein  /  Savoury Snacks / Soft drinks / Spirits – Mixers / Wine 

31st National BBQ Week

May 31st - June 6th 2027

+ 26th Gastro Alfresco

June - August 2027

Sponsorship for
National BBQ Week
& Gastro Alfresco

National BBQ Week has  exclusive product categories, request info below:

Sponsorship info email

Media

Find out more about BBQ & & gastro-grilling below or call 020 3872 2573

Media info email

Together Is Better in 2026/27

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

June 8th - August 2nd 2026

25th Gastro Alfresco –
Alfresco eating & entertaining

January 2027

1st Come Diet With Us -
Dietary & Weight-loss

September 2026

5th It's Lunchtime -
Brunch & Lunch

February 2027

5th Dinner To Dine For -
Big Night In/Meal-treat

May 2027

3rd BeerathoN -
Ales / Beers / Ciders

November 23rd - 29th 2026

15th National Wine Week +
8th Get Wine Wise - Wine education

March 2027

1st Free-from Fortnight -
Free-from & Plant-based

May 31st - June 6th 2027

31st National BBQ Week -
BBQ & Gastro-grilling

November 30th - December 6th 2026

1st Mixorama -
At-home cocktails

April 2027

4th A Better Breakfast + National Deskfast Day – Breakfast

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Together Is Better – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerama.co.uk

Legal Notice – Intellectual Property

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns, including, but not limited to National BBQ Week, are exclusively operated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocerama Ltd. Unauthorised association,  participation or passing-off is strictly prohibited. Any infriingement will be robustly actioned.
Contact: Grocerama Ltd: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email