As a result of the Covid lockdown, BBQ and alfresco eating & entertaining has confirmed it’s position as the UK’s No.1 at-home, summer leisure activity with three out of four households now owning a BBQ grill and with some households having 3 or 4 Barbi’s a week during summer 2020.
Extended to two weeks, next year, in recognition of its Silver Anniversary and 25 years of encouraging the UK to be Better BBQ’ers, National BBQ Week will include both live RoadShows at leading festivals and county shows, as well as streamed virtual gallery-style interactive experiential via Grocery Gratis Social-samplingTM. The ever popular Britain’s Best BBQ’er cook-off competition will also be making a very welcome return!
Bread & Morning goods
Cakes & treats
Cereals & Cereal bars
Desserts & Ice Cream
Milk & Yoghurt
Pizza & Pasta
Rice & Noodles
Tea & Coffee
Beer & much more…
Exclusive product categories, with everything being including; planning, full activation/sampling, staff, creative, media/social, promotional, trade support & full reporting etc. being included in the cost. No call on brand marketing resources, Grocery Gurus handles everything. Only additional cost, product for sampling/
prizes and any price promotional support by brands.
Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running throughout 2021, and with a changed format, reflecting the ‘New Norm’, our grocery experiences bring together synergistic brands in an integrated campaign combining both live RoadShows & virtual experiential activity, supported by significant media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate.
5th A Better Breakfast + National Deskfast Day – Breakfast
1st Free From Fortnight – Free-from
25th National BBQ Week(s) – BBQ
21st Gastro Alfresco – Alfresco eating & entertaining
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
5th It's Lunchtime – Lunch
3rd BeerathoN – Ales/Beers/Ciders
5th Dinner To Dine For -
Big Night In
4th Get Wine Wise + 10th National Wine Week – Wine Education
2nd Mixorama – At-home cocktails
25th National BBQ Week(s) – May 30th – June 13th 2021
Find out more & request the
campaign deck & options here.
Request both campaign &
general BBQ information here.
The one-stop shop for everything you need to know about BBQ and gastro-grilling!