26th National BBQ Week will arrive in

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Now celebrating over a Quarter Century of Better British BBQ!

BBQ is a big, dynamic market worth around £2 billion, having grown from just 9 million BBQ occasions in 1997 worth around £150 million to around 148 million* across Spring/Summer 2020. Following last year’s Covid lockdown prompted stay-at-home Easter a record 11 million BBQ’s were held and all indications are that this major growth has continued throughout the summer as, despite the end of Lockdown, lifestyles remain more home-centric. *Kantar Usage panel, 24 w/e 4th of October 2020, BBQ occasions (excl takeaway)

 

An altogether better BBQ & alfresco eating/
entertaining experience returns in 2022.

26th National BBQ Week

May 30th – June 5th 2022

 
 
One of the UK’s leading & longest-running Awareness Weeks – Now, after Covid, returning to its traditional end-May slot for 2022!

What happened in our Silver Anniversary 25th National BBQ Week 2021

As a result of the Covid lockdown and to celebrate a Quarter Century of Better British BBQ the 25th National BBQ Week was moved from its traditional end of May slot to the beginning of July and also extended to two weeks.

Despite all of the Covid related issues in the planning and execution, the event was, without doubt the most successful National BBQ Week, ever, with the RoadShows directly engaging with around 100k and delivering a similar level of BBQ samples & BarbiBags. Overall cumulative Media coverage was in excess of 200 million with Social & web interactions running at over 200k. Targeted consumer engagement was excellent with all those visiting the RoadShows, full of praise for the event & sampling. Equally all of our sponsors were delighted with the overall campaign delivery!

And here’s what some of this year’s sponsors have said:
Tory, SBM – Birds Eye Green Cuisine “Super pleased with the results!” /
Amar, SBM – Budweiser “Cheers to a sizzling partnership!” /
Laura, SBM –Bull’s-Eye “A great participation that worked really well!”
 

What will happen in next year's 26th National BBQ Week - Campaign summary

Live RoadShow sampling

EXTRA DAYS/ SHOWS ADDED
15 days
@ 4 major Foodie Festivals; + 2 County Shows: reach up to 170k & 30k individual sponsor samples

Media

Radio, print & on-line up to 300+ pieces – campaign editorial + branded competitions - coverage 71m

Social & Web

Campaign & branded social interactions, target 220k + campaign website, 100k usv’s

Promotional & Trade support

Celebrity GrillMaster, sponsor branded PoS, BBQ Baptas, Barbi for Britain & link to Britain's Best BBQ'er BBQ Cook-off competition

Branding, SoV & Activation

Hi-impact branding & equal Share of Voice guaranteed for all sponsors

Full activation, no call on brand resources

BBQ categories

8 exclusive Official BBQ & alfresco eating category sponsors!

Value & Cost

Overall campaign value approx; £2.35m

Fully inclusive cost of exclusive category sponsorship less than <1% of campaign value!

26th National BBQ Week with 5 key activational areas!

BBQ food & drink categories we filled in 2021...

Beer –             Budweiser
Condiments Bull’s-Eye
Plant-based Birds Eye Green Cuisine
Protein       Sainsbury’s Summer Edition
Soft drinks Shloer
Wine           Beefsteak Club

BBQ food & drink categories we want to fill in 2022...

Accompaniments
Bagged Snacks
Bakery
Beer
Cheese
Coffee
Condiments
Ice Cream/Desserts
Pizza
Plant-based
Protein
Savoury Snacks
Soft drinks
Spirits/Mixers
Wine + BBQ’s/Equipment/Fuel

Together Is Better in 2022

12 campaigns in 2022 covering most major grocery occasions or categories

Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

Our Together Is Better grocery experiences bring together synergistic brands in integrated campaigns combining both live RoadShow experiential activity, supported by major media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate. 

Our 2022 Together Is Bettercampaigns

2022 campaigns

January 10th - 23rd 2022

1st Come Diet With Us –
Dietary & Healthy living

February 7th - 20th 2022

5th Dinner To Dine For -
Big Night In/Meal-treat

March 7th - 20th 2022

5th A Better Breakfast + National Deskfast Day – Breakfast

April 4th - 17th 2022

1st Free-from Fortnight -
Free-from & Plant-based

May 2022 (exact dates to be advised)

3rd BeerathoN –
Ales/Beers/Ciders

May 30th - June 5th 2022

26th National BBQ Week –
BBQ & alfresco eating

June/July 2022 (exact date to be advised)

21st Gastro Alfresco –
Alfresco eating & entertaining

August 2022 (exact date to be advised)

1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian

Serptember 2022 (exact date to be advised)

5th It's Lunchtime -
Brunch & Lunch

October 2022 (exact dates to be advised)

1st Time 4 Teatime –
Teatime & Early evening meal

November 2022 (exact date to be advised)

11th National Wine Week -
Wine education

December 2022 (exact date to be advised)

2nd Mixorama -
At-home cocktails

Sponsorship

Find out more & request the
campaign deck & options here.

26th National BBQ Week has exclusive product categories, reserve yours now

Media

Request both campaign &
general BBQ information here.

The one-stop shop for everything you need to know about BBQ and gastro-grilling!

For Sponsorship or Media info contact:
Grocery Gurus logo
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns
The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email