26th National BBQ Week will arrive in
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Now celebrating over a Quarter Century of Better British BBQ!
What happened in our Silver Anniversary 25th National BBQ Week 2021
As a result of the Covid lockdown and to celebrate a Quarter Century of Better British BBQ the 25th National BBQ Week was moved from its traditional end of May slot to the beginning of July and also extended to two weeks.
Despite all of the Covid related issues in the planning and execution, the event was, without doubt the most successful National BBQ Week, ever, with the RoadShows directly engaging with around 100k and delivering a similar level of BBQ samples & BarbiBags. Overall cumulative Media coverage was in excess of 200 million with Social & web interactions running at over 200k.
Targeted consumer engagement was excellent with all those visiting the RoadShows, full of praise for the event & sampling. Equally all of our sponsors were delighted with the overall campaign delivery!
EXTRA DAYS/ SHOWS ADDED
15 days @ 4 major Foodie Festivals; + 2 County Shows: reach up to 170k & 30k individual sponsor samples
Radio, print & on-line up to 300+ pieces – campaign editorial + branded competitions - coverage 71m
Campaign & branded social interactions, target 220k + campaign website, 100k usv’s
Celebrity GrillMaster, sponsor branded PoS, BBQ Baptas, Barbi for Britain & link to Britain's Best BBQ'er BBQ Cook-off competition
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
8 exclusive Official BBQ & alfresco eating category sponsors!
Overall campaign value approx; £2.35m
Fully inclusive cost of exclusive category sponsorship less than <1% of campaign value!
1. Live Free-from RoadShow sampling
2. Media - Radio / Print / On-line
3. Social & Web
4. Promotional
5. Trade support
Beer – Budweiser
Condiments – Bull’s-Eye
Plant-based – Birds Eye Green Cuisine
Protein – Sainsbury’s Summer Edition
Soft drinks – Shloer
Wine – Beefsteak Club
Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Our Together Is Better grocery experiences bring together synergistic brands in integrated campaigns combining both live RoadShow experiential activity, supported by major media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate.
1st Come Diet With Us –
Dietary & Healthy living
5th Dinner To Dine For -
Big Night In/Meal-treat
5th A Better Breakfast + National Deskfast Day – Breakfast
1st Free-from Fortnight -
Free-from & Plant-based
3rd BeerathoN –
Ales/Beers/Ciders
26th National BBQ Week –
BBQ & alfresco eating
21st Gastro Alfresco –
Alfresco eating & entertaining
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
5th It's Lunchtime -
Brunch & Lunch
1st Time 4 Teatime –
Teatime & Early evening meal
11th National Wine Week -
Wine education
2nd Mixorama -
At-home cocktails
Find out more & request the
campaign deck & options here.
26th National BBQ Week has exclusive product categories, reserve yours now
Request both campaign &
general BBQ information here.
The one-stop shop for everything you need to know about BBQ and gastro-grilling!
