26th National BBQ Week will arrive in
A quarter century of Better British BBQ – 165 million Barbies worth £2.25 billion+!
As a result of the Covid lockdown and to celebrate a Quarter Century of Better British BBQ the 25th National BBQ Week was moved from its traditional end of May/beginning June slot to early July and was also extended to two weeks.
Despite all of the Covid related planning & execution issues, the event was the most successful National BBQ Week, ever, with RoadShows directly engaging with 100k and delivering a similar level of BBQ samples & BarbiBags. Overall cumulative Media coverage was 200 million+ with Social & web interactions over 200k. Targeted consumer engagement was excellent with all those visiting the RoadShows, full of praise for the event & sampling. All sponsors were delighted with the overall campaign delivery!
And here’s what some of this year’s sponsors have said:
Susannah, MM – Beefsteak Club “Thrilled with the campaign reach & RoI” /
Tory, SBM – Birds Eye Green Cuisine “Super pleased with the results!” /
Amar, SBM – Budweiser “Awesome results, Cheers to a sizzling partnership!” /
Laura, SBM – Bull’s-Eye “A great participation that worked really well!” /
Mike, CM – Sainsbury’s/Cranswick “Delighted with the campaign!”
Beer – Budweiser
Condiments – Bull’s-Eye
Plant-based – Birds Eye Green Cuisine
Protein – Sainsbury’s Summer Edition
Soft drinks – Shloer
Wine – Beefsteak Club
Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Our Together Is Better grocery experiences bring together synergistic brands in integrated campaigns combining both live RoadShow experiential activity, supported by major media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate.
Find out more & request the
campaign deck & options here.
Request both campaign &
general BBQ information here.
The one-stop shop for everything you need to know about BBQ and gastro-grilling!