The UK’s leading BBQ & alfresco eating programme delivering guaranteed, real consumer engagement returns in...

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30th National BBQ Week

in tandem with

25th Gastro Alfresco

May 25th - August 2nd 2026

Supporting the nation’s summer eating habits.

2026 a Strategic Re-Alignment

2026 marks a strategic re‑alignment of two of the UK’s best‑loved summer campaigns; National BBQ Week and Gastro Alfresco.

In response to the current cost‑of‑living crisis, intensified by the Middle East conflict and its impact on fuel and logistics, we’re shifting to a streamlined, modernised format designed for today’s media landscape.

What’s New

A streamlined, high‑impact campaign built around:
• National media
• PR & press office
• Digital & social content
• Influencer partnerships
• Strong partner visibility

Why Brands Sponsor 

Brands choose National BBQ Week and Gastro Alfresco because they deliver guaranteed, real‑world consumer engagement at the UK’s biggest summer festivals and major shows. It’s one of the most established and reliable ways to drive trial, visibility, and seasonal association during the peak summer eating and entertaining season.

And here’s what some of our previous sponsors have said:
Birds Eye Green Cuisine Tory, SBM “Super pleased with the results!”
Budweiser Amar, SBM,“Awesome results, cheers to a sizzling  partnership!”
Heinz ~ Bull’s Eye Laura, SBM  “Great participation that worked really well!”
La Vieille Ferme Andy, GM “Superb campaign that’s really helped our success”
Sainsbury’s/Cranswick Mike, SCM “Delighted with the campaign!”
San Miguel Phoebe, SBM “The campaign really worked incredibly well”

The National summer campaign with guaranteed consumer reach !

A More Efficient Investment
The 2026 format delivers significantly lower sponsorship costs than full RoadShow years, while maintaining broad reach and seasonal leadership.
Our Heritage Continues
RoadShows remain central to the campaigns’ identity — and they will return.
RoadShows Return in 2027
We’re already developing a next‑generation experiential programme, with RoadShows returning as the core format from 2027.

  • Media - Print/Broadcast/Online

    • Combined £5m traditional & on-line media - National BBQ Week & Gastro Alfresco in national & regional media
    • Editorial - campaign items + Branded competitions

  • Social & Web

    • Branded Social pages for both National BBQ Week & Gastro Alfresco including sponsor posts - Twitter/Facebook/Instagram
    • Branded websites - including individual sponsor pages - nationalbbqweek.co.uk

  • Promotional

    • GrillMaster as campaign spokesperson
    • Barbi's on a Budget return of the money-saving promo
    • BBQ Baptas  video upload competition with big BBQ prizes

  • Branding, Share of Voice & Activation

    • Hi-impact branding & equal Share of Voice for all sponsors
    • Full campaign activation, all-inclusive cost & no-call on brand resources
    • Exclusive sponsor BBQ & alfresco food & drink categories
CROP PHOTO-2022-07-09-20-39-54

  • Campaign value & RoI

    • Overall campaign value £3 million - Average target RoI x20+
    • Individual exclusive sponsor category cost less than <0.5 of campaign value
Group sponspor shot

Previous sponsors include

Birds Eye Green Cuisine – Plant-based / Birds Eye  Steamfresh – Accompaniments /
Budweiser – Beer / Hellmann’s – Mayonnaise / Heinz/Bull’s Eye – BBQ Sauce / Jacob’s – Savoury Snacks /  La Vieille Ferme – Wine / San Miguel – Beer /  Walkers MAX – Snacks

Categories we'd want to fill in 2026 - exclusive slots available

Accompaniments / Bagged Snacks / Bakery / Beer / Cheese / Cider / Coffee / Condiments / Ice cream  / Pizza /  Plant-based  /  Protein  /  Savoury Snacks / Soft drinks / Spirits – Mixers / Wine 

Ready to put your Brand in front of consumers this summer?

30th National BBQ Week

May 25th - 31st 2026

+ 25th Gastro Alfresco

June 8th-August 2nd 2026

Sponsorship for
30th National BBQ Week
& 25th Gastro Alfresco

30th National BBQ Week has  exclusive product categories, request info below:

Sponsorship info email

Media

Find out more about BBQ & & gastro-grilling below or call 020 3872 2573

Media info email

Together Is Better in 2026/27

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

May 25th - 31st 2026

30th National BBQ Week -
BBQ & Gastro-grilling

November 23rd - 29th 2026

15th National Wine Week +
8th Get Wine Wise - Wine education

June 8th - August 2nd 2026

25th Gastro Alfresco –
Alfresco eating & entertaining

November 30th - December 6th 2026

1st Mixorama -
At-home cocktails

April 2027

4th A Better Breakfast + National Deskfast Day – Breakfast

August 2026

1st Free-from Fortnight -
Free-from & Plant-based

January 2027

1st Come Diet With Us -
Dietary & Weight-loss

May 2027

3rd BeerathoN -
Ales / Beers / Ciders

September 2026

5th It's Lunchtime -
Brunch & Lunch

February 2027

5th Dinner To Dine For -
Big Night In/Meal-treat

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Together Is Better – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerama.co.uk

Legal Notice – Intellectual Property

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns, including, but not limited to National BBQ Week, are exclusively operated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocerama Ltd. Unauthorised association,  participation or passing-off is strictly prohibited. Any infriingement will be robustly actioned.
Contact Grocerama Ltd: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email