26th National BBQ Week will arrive in

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The market-leading BBQ promotion, offering an altogether better BBQ & Gastro-grilling sponsorship experience in July 2022.

26th National BBQ Week

July 4th – 10th 2022

 
 

The Top 5, UK multi award-winning Awareness Week

NEWS FLASH - 03.05.22

LAST CHANCE TO GET INVOLVED! Just 1 category now remaining! Don't miss out, get info on the last remaining sponsor slot here! Sponsorship info
Sponsorship Email - Having problems with link use: sponsorship@nationalbbqweek.co.uk

What happened in last year’s Silver Anniversary 25th National BBQ Week

As a result of the Covid lockdown and to celebrate a Quarter Century of Better British BBQ the 2021, 25th National BBQ Week was moved from its traditional end of May/beginning June slot to early July and was also extended to two weeks.

Despite all of the Covid related planning & execution issues, the event was the most successful National BBQ Week, ever, with RoadShows directly engaging with 100k and delivering a similar level of BBQ samples & BarbiBags. Overall cumulative Media coverage was 200 million+ with Social & web interactions over 200k. Targeted consumer engagement was excellent with all those visiting the RoadShows, full of praise for the event & sampling. All sponsors were delighted with the overall campaign delivery!

And here’s what some of our 2021 sponsors said:

Susannah, MM – Beefsteak Club “Thrilled with the campaign reach & RoI” /
Tory, SBM – Birds Eye Green Cuisine “Super pleased with the results!” /
Amar, SBM – Budweiser “Awesome results, Cheers to a sizzling partnership!” /
Laura, SBM – Bull’s-Eye “A great participation that worked really well!” /
Mike, CM – Sainsbury’s/Cranswick “Delighted with the campaign!”
 

26th National BBQ Week - Campaign summary

BBQ RoadShow sampling

9 days at leading Food Festivals; reach up to 135k & 15k individual sponsor samples

Media

Radio, print & on-line up to 360+ pieces – campaign editorial + branded competitions - coverage 81m

Social & Web

Campaign & branded social interactions, target 220k + campaign website, 100k usv’s

Promotional & Trade support

Celebrity GrillMaster sponsor branded PoS + BBQ Baptas & Barbi for Britain charity event

Branding, SoV & Activation

Hi-impact branding & equal Share of Voice guaranteed for all sponsors

Full activation, no call on brand resources

BBQ & alfresco eating categories

8 exclusive Official BBQ category sponsors!

Value & Cost

Overall campaign value approx; £1.85m

Fully inclusive, exclusive category sponsorship cost Less than <1% of campaign value!

21st Gastro Alfresco add-on option @ major discount

12 RoadShows
days reach 145k & 25k samples per sponsor + media, social, promotional & trade support.

4 key activational areas + Gastro Alfresco add-on option

BBQ & alfresco food & drink categories we filled in 2021

Beer –             Budweiser
Condiments Bull’s-Eye
Plant-based Birds Eye Green Cuisine
Protein       Sainsbury’s Summer Edition
Soft drinks Shloer
Wine           Beefsteak Club

BBQ & alfresco eating food & drink categories we want to fill in 2022...

Accompaniments
Bagged Snacks
Bakery
Beer
Cheese
Coffee
Condiments
Ice Cream/Desserts
Pizza
Plant-based
Protein
Savoury Snacks
Soft drinks
Spirits/Mixers
Wine + BBQ’s/Equipment/Fuel

26th National
BBQ Week

July 4th - 10th 2022

Sponsorship

26th National BBQ Week has  exclusive product categories, request info below:

Media

Find out more about BBQ & & gastro-grilling here:

Together Is Better in 2022

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

Our Together Is Better grocery experiences bring together synergistic brands in integrated campaigns combining both live RoadShow experiential activity, supported by major media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate. 

July 4th - 10th 2022

26th National BBQ Week -
BBQ & Gastro-grilling

November 7th - 13th 2022

11th National Wine Week -
Wine education

July 18th - August 21st 2022

21st Gastro Alfresco + National BBQ Week – Alfresco eating & entertaining

November 21st - December 4th 2022

1st Mixorama -
At-home cocktails

September 5th- 18th 2022

1st Free-from Fortnight -
Free-from & Plant-based

Date to be confirmed 2022/23

5th It's Lunchtime -
Brunch & Lunch

Sept 26th - Oct 16th 2022

4th A Better Breakfast + National Deskfast Day – Breakfast

Date to be confirmed - 2022/23

5th Dinner To Dine For -
Big Night In/Meal-treat

GG-Award-Sustainable-SMALL

Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email