EXTRA DAYS/ SHOWS ADDED
12 days @ major Foodie Festivals; reach up to 230k & 20k individual sponsor samples
Live streamed interactive brand experiential + up to 10k individual brand coupons through Grocery Gratis
Radio, print & on-line; 465 pieces – campaign editorial + branded competitions - coverage 91m
Campaign & branded social interactions, target 220k + campaign website, 100k usv’s
Celebrity GrillMaster + downloadable sponsor coupons, sponsor branded PoS, BBQ Baptas
+ return of 9th Britain's Best BBQ'er competition
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
Up to 8 Exclusive BBQ & alfresco eating/entertaining brand categories
Overall campaign value approx; £1.97m
Cost of exclusive category sponsorship less than <1% of campaign value!
1. Live Free-from RoadShow sampling
2. Virtual live experiential & sampling
3. Media - Radio / Print / On-line
4. Social & Web
5. Promotional & Trade support
6. 9th Britain's Best BBQ'er Cook-off
Bread & Morning goods
Cakes & treats
Cereals & Cereal bars
Condiments
Desserts & Ice Cream
Food-to-Go
Frozen Food
Milk & Yoghurt
Pizza & Pasta
Protein
Ready-meals
Rice & Noodles
Soft drinks
Savoury snacks
Snacks
Spreads
Tea & Coffee
Beer & much more…
Exclusive product categories, with everything being including; planning, full activation/sampling, staff, creative, media/social, promotional, trade support & full reporting etc. being included in the cost. No call on brand marketing resources, Grocery Gurus handles everything. Only additional cost, product for sampling/
prizes and any price promotional support by brands.
Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running, and Covid pandemic permitting, from May 2021 and with a changed format, reflecting the ‘New Norm’, our grocery experiences bring together synergistic brands in an integrated campaign combining both live RoadShows & virtual experiential activity, supported by significant media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate.
5th A Better Breakfast + National Deskfast Day – Breakfast
25th National BBQ Week(s) – BBQ
21st Gastro Alfresco – Alfresco eating & entertaining
1st Free From Fortnight – Free-from
& Well-being
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
5th It's Lunchtime – Lunch
3rd BeerathoN – Ales/Beers/Ciders
5th Dinner To Dine For -
Big Night In
4th Get Wine Wise + 10th National Wine Week – Wine Education
2nd Mixorama – At-home cocktails
Find out more & request the
campaign deck & options here.
Request both campaign &
general BBQ information here.
The one-stop shop for everything you need to know about BBQ and gastro-grilling!