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As a result of the Covid lockdown, BBQ and alfresco eating & entertaining has confirmed it’s position as the UK’s No.1 at-home, summer leisure activity with three out of four households now owning a BBQ grill and with some households having 3 or 4 Barbi’s a week during summer 2020.
Now extended to two weeks, in recognition of its Silver Anniversary and 25 years of encouraging the UK to be Better BBQ’ers, National BBQ Week will include both live RoadShows at leading festivals and county shows, as well as streamed virtual gallery-style interactive experiential via Grocery Gratis Social-samplingTM. The ever popular Britain’s Best BBQ’er cook-off competition will also be making a very welcome return!Now
EXTRA DAYS/ SHOWS ADDED
12 days @ major Foodie Festivals & leading County Shows; reach up to 230k & 20k individual sponsor samples
Live streamed interactive brand experiential + up to 10k individual brand coupons through Grocery Gratis
Radio, print & on-line; 465 pieces – campaign editorial + branded competitions - coverage 91m
Campaign & branded social interactions, target 220k + campaign website, 100k usv’s
Celebrity GrillMaster + downloadable sponsor coupons, sponsor branded PoS, BBQ Baptas
+ return of 9th Britain's Best BBQ'er competition
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
Up to 8 Exclusive BBQ & alfresco eating/entertaining brand categories
Overall campaign value approx; £1.97m
Cost of exclusive category sponsorship less than <1% of campaign value!
1. Live Free-from RoadShow sampling
2. Virtual live experiential & sampling
3. Media - Radio / Print / On-line
4. Social & Web
5. Promotional & Trade support
6. 9th Britain's Best BBQ'er Cook-off
Bread & Morning goods
Cakes & treats
Cereals & Cereal bars
Condiments
Desserts & Ice Cream
Food-to-Go
Frozen Food
Milk & Yoghurt
Pizza & Pasta
Protein
Ready-meals
Rice & Noodles
Soft drinks
Savoury snacks
Snacks
Spreads
Tea & Coffee
Beer & much more…
Exclusive product categories, with everything being including; planning, full activation/sampling, staff, creative, media/social, promotional, trade support & full reporting etc. being included in the cost. No call on brand marketing resources, Grocery Gurus handles everything. Only additional cost, product for sampling/
prizes and any price promotional support by brands.
Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running, and Covid pandemic permitting, from May 2021 and with a changed format, reflecting the ‘New Norm’, our grocery experiences bring together synergistic brands in an integrated campaign combining both live RoadShows & virtual experiential activity, supported by significant media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate.
5th A Better Breakfast + National Deskfast Day – Breakfast
25th National BBQ Week(s) – BBQ
21st Gastro Alfresco – Alfresco eating & entertaining
1st Free From Fortnight – Free-from
& Well-being
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
5th It's Lunchtime – Lunch
3rd BeerathoN – Ales/Beers/Ciders
5th Dinner To Dine For -
Big Night In
4th Get Wine Wise + 10th National Wine Week – Wine Education
2nd Mixorama – At-home cocktails
25th National BBQ Week(s) – May 31st – June 13th 2021
Find out more & request the
campaign deck & options here.
Request both campaign &
general BBQ information here.
The one-stop shop for everything you need to know about BBQ and gastro-grilling!
