26th National BBQ Week will arrive in
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Now celebrating over a Quarter Century of Better British BBQ!
As a result of the Covid lockdown, BBQ and alfresco eating & entertaining confirmed it’s position as the UK’s No.1 at-home, summer leisure activity with three out of four households now owning a BBQ grill and with some households having 3 or 4 Barbi’s a week during summer 2021.
Covid Enforced date Change
In recognition of its Silver Anniversary of 25 years encouraging the UK to be Better BBQ’ers and the impact of the ongoing covid restrictions, this years National BBQ Week was both moved back to early July and was also extended to two weeks. Despite this the 25th National BBQ Week has been the most successful, ever, featuring both live RoadShows at leading Foodie Festivals, as well as major media, social and promotional activity.
EXTRA DAYS/ SHOWS ADDED
12 days @ major Foodie Festivals; reach up to 120k & 20k individual sponsor samples
Radio, print & on-line up to 400 pieces – campaign editorial + branded competitions - coverage 91m
Campaign & branded social interactions, target 220k + campaign website, 100k usv’s
Celebrity GrillMaster + downloadable sponsor coupons, sponsor branded PoS, BBQ Baptas & BARBI for BRITAIN
charity event
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
Official BBQ Exclusive category sponsors now full
Just added NEW BarbiBrand category
Overall campaign value approx; £1.6m
Cost of exclusive category sponsorship less than <1% of campaign value!
1. Live Free-from RoadShow sampling
2. Media - Radio / Print / On-line
3. Social & Web
4. Promotional
5. Trade support
Beer – Budweiser
Condiments – Bull’s-Eye
Plant-based – Birds Eye Green Cuisine
Protein – Sainsbury’s Summer Edition
Soft drinks – Shloer
Wine – Beefsteak Club
Beer –
Condiments –
Plant-based –
Protein –
Soft drinks –
Wine –
Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Our Together Is Better grocery experiences bring together synergistic brands in integrated campaigns combining both live RoadShow experiential activity, supported by major media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate.
25th National BBQ Week(s) –
BBQ & alfresco eating
1st Free From Fortnight –
Free-from & Well-being
4th Get Wine Wise + 10th National Wine Week – Wine Education
2nd Mixorama –
At-home cocktails
1st Come Diet With Us –
Dietary & Healthy living
5th Dinner To Dine For -
Big Night In/Meal-treat
5th A Better Breakfast + National Deskfast Day – Breakfast
1st Time 4 Teatime –
Teatime & Early evening meal
3rd BeerathoN –
Ales/Beers/Ciders
26th National BBQ Week –
BBQ & alfresco eating
21st Gastro Alfresco –
Alfresco eating & entertaining
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
5th It's Lunchtime -
Brunch & Lunch
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
Find out more & request the
campaign deck & options here.
26th National BBQ Week has exclusive product categories, reserve yours now
Request both campaign &
general BBQ information here.
The one-stop shop for everything you need to know about BBQ and gastro-grilling!
