
The 28th National BBQ Week is back in
- 00Days
- 00Hours
- 00Min
- 00Sec
So, what happened in this year’s
27th National BBQ Week 2023
Following the Covid lock-down years, the 27th National BBQ week returned to its traditional end-May slot and this year linked once again with the 22nd Gastro Alfresco campaign to provide a summer-long sampling programme.
And here’s what some of our previous sponsors have said:
Birds Eye Green Cuisine – Tory, SBM “Super pleased with the results!” / Budweiser – Amar, SBM – “Awesome results Cheers to a sizzling partnership!” / Heinz ~ Bull’s Eye – Laura, SBM “A great participation that really worked well!” / La Vieille Ferme – Andy, GM “Really great campaign which has certainly helped the brands success” / Sainsbury’s/Cranswick – Mike SCM “Delighted with the campaign!” / San Miguel – Phoebe, SBM – “The campaign has worked really well”
1. Experiential BBQ RoadShow sampling
2. Media - Print/Broadcast/Online
3. Social & Web
4. Promotional
Branding, Share of Voice & Activation
Campaign value & Sponsor cost
Beer – San Miguel
Condiments – Encona
Plant-based – Birds Eye Green Cuisine
Wine – La Vieille Ferme
BBQ & Alfresco retailer – Robert Dyas
Accompaniments
Bagged Snacks
Bakery
Beer
Cheese
Coffee
Condiments
Ice Cream/Desserts
Pizza
Plant-based
Protein
Savoury Snacks
Soft drinks
Spirits/Mixers
Wine + BBQ’s/Fuel
28th National BBQ Week has exclusive product categories, request info below:
1st Free-from Fortnight -
Free-from & Plant-based
13th National Wine Week + 6th Get Wine Wise - Wine education
28th National BBQ Week -
BBQ & Gastro-grilling
1st Mixorama -
At-home cocktails
23rd Gastro Alfresco – Alfresco eating & entertaining
5th Dinner To Dine For -
Big Night In/Meal-treat
5th It's Lunchtime -
Brunch & Lunch
4th A Better Breakfast + National Deskfast Day – Breakfast