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Celebrating a
quarter century of Better British BBQ!
July 2nd – 11th 2021As a result of the Covid lockdown, BBQ and alfresco eating & entertaining has confirmed it’s position as the UK’s No.1 at-home, summer leisure activity with three out of four households now owning a BBQ grill and with some households having 3 or 4 Barbi’s a week during summer 2020.
Covid Enforced date Change
In recognition of its Silver Anniversary of 25 years encouraging the UK to be Better BBQ’ers, National BBQ Week has been extended and as a result of the ongoing Covid pandemic, has also been moved back to early-July and will now include both live RoadShows at leading Foodie Festivals, as well as streamed virtual gallery-style interactive experiential via Grocery Gratis Social-samplingTM.
EXTRA DAYS/ SHOWS ADDED
11 days @ major Foodie Festivals; reach up to 200k & 20k individual sponsor samples
Live streamed interactive brand experiential + up to 10k individual brand coupons through Grocery Gratis
Radio, print & on-line; 465 pieces – campaign editorial + branded competitions - coverage 91m
Campaign & branded social interactions, target 220k + campaign website, 100k usv’s
Celebrity GrillMaster + downloadable sponsor coupons, sponsor branded PoS, BBQ Baptas
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
Up to 8 Exclusive BBQ & alfresco eating/entertaining brand categories
Overall campaign value approx; £1.6m
Cost of exclusive category sponsorship less than <1% of campaign value!
1. Live Free-from RoadShow sampling
2. Virtual live experiential & sampling
3. Media - Radio / Print / On-line
4. Social & Web
5. Promotional & Trade support
Bread & Morning goods
Cakes & treats
Cereals & Cereal bars
Condiments
Desserts & Ice Cream
Food-to-Go
Frozen Food
Milk & Yoghurt
Pizza & Pasta
Protein
Ready-meals
Rice & Noodles
Soft drinks
Savoury snacks
Snacks
Spreads
Tea & Coffee
Beer & much more…
Exclusive product categories, with everything being including; planning, full activation/sampling, staff, creative, media/social, promotional, trade support & full reporting etc. being included in the cost. No call on brand marketing resources, Grocery Gurus handles everything. Only additional cost, product for sampling/
prizes and any price promotional support by brands.
Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running, and Covid pandemic permitting, from July 2021 and with a changed format, reflecting the ‘New Norm’, our grocery experiences bring together synergistic brands in an integrated campaign combining both live RoadShows & virtual experiential activity, supported by significant media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate.
25th National BBQ Week(s) –
BBQ & alfresco eating
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
21st Gastro Alfresco –
Alfresco eating & entertaining
1st Free From Fortnight –
Free-from & Well-being
5th It's Lunchtime –
Brunch/Lunch
4th Get Wine Wise + 10th National Wine Week – Wine Education
2nd Mixorama –
At-home cocktails
1st Come Diet With Us –
Dietary & Healthy living
5th Dinner To Dine For -
Big Night In/Meal-treat
5th A Better Breakfast + National Deskfast Day – Breakfast
1st Time 4 Teatime –
Teatime & Early evening meal
3rd BeerathoN –
Ales/Beers/Ciders
25th National BBQ Week(s) – July 2nd – 11th 2021
Find out more & request the
campaign deck & options here.
Request both campaign &
general BBQ information here.
The one-stop shop for everything you need to know about BBQ and gastro-grilling!
