quarter century of Better British BBQ!
As a result of the Covid lockdown, BBQ and alfresco eating & entertaining has confirmed it’s position as the UK’s No.1 at-home, summer leisure activity with three out of four households now owning a BBQ grill and with some households having 3 or 4 Barbi’s a week during summer 2020.
Covid Enforced date Change
In recognition of its Silver Anniversary of 25 years encouraging the UK to be Better BBQ’ers, National BBQ Week has been extended and as a result of the ongoing Covid pandemic, has also been moved back to early-July and will now include both live RoadShows at leading Foodie Festivals, as well as streamed virtual gallery-style interactive experiential via Grocery Gratis Social-samplingTM.
Bread & Morning goods
Cakes & treats
Cereals & Cereal bars
Desserts & Ice Cream
Milk & Yoghurt
Pizza & Pasta
Rice & Noodles
Tea & Coffee
Beer & much more…
Exclusive product categories, with everything being including; planning, full activation/sampling, staff, creative, media/social, promotional, trade support & full reporting etc. being included in the cost. No call on brand marketing resources, Grocery Gurus handles everything. Only additional cost, product for sampling/
prizes and any price promotional support by brands.
Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running, and Covid pandemic permitting, from July 2021 and with a changed format, reflecting the ‘New Norm’, our grocery experiences bring together synergistic brands in an integrated campaign combining both live RoadShows & virtual experiential activity, supported by significant media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate.
25th National BBQ Week(s) – July 2nd – 11th 2021
Find out more & request the
campaign deck & options here.
Request both campaign &
general BBQ information here.
The one-stop shop for everything you need to know about BBQ and gastro-grilling!