The National BBQ Week
returns for a 29th time in

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29th National BBQ Week

in tandem with 24th Gastro Alfresco

May 26th - June 1st 2025

The market-leading BBQ & alfresco eating experiential sampling national RoadShow campaign + media/social & promotions in tandem with 24th Gastro Alfresco!

Sponsorship opportunitioes in our ground-breaking 30th National BBQ Week 2026 will open shortly!

Last year’s 28th National BBQ Week was a BIG success, one of the UK’s ‘Top 5’ multi award-winning Awareness Weeks

The 28th National BBQ Week ran alongside the 23rd Gastro Alfresco and proved to be a huge success with major RoadShows at the Royal Bath & West Show and Lambeth Country Festival amongst others reaching over 250k prime consumers and distributing over 100k perfect-serve sponsor samples.

And here’s what some of our previous sponsors have said:
Birds Eye Green Cuisine Tory, SBM “Super pleased with the results!” Budweiser Amar, SBM,“Awesome results, cheers to a sizzling  partnership!” Heinz ~ Bull’s Eye Laura, SBM  “Great participation that worked really well!” La Vieille Ferme Andy, GM “A fantastic campaign that has certainly helped the brands success” Sainsbury’s/Cranswick Mike, SCM “Delighted with the campaign!” San Miguel Phoebe, SBM “The campaign worked incredibly well”

Sponsorship opportunities in our ground-breaking 30th National BBQ Week, which will be our biggest ever celebration of Better BBQ & Gastro Grilling will be opening shortly!

Example format of previous campaigns

  • 1. Experiential RoadShow sampling

    • 10 days of BBQ & alfresco eating/entertaining RoadShows at leading Festivals and Shows across the UK
    • Delivering 30k perfect-serve chef-prepared samples + coupons - full activation & campaign leaflets included in cost

    • RoadShows reaching 300k and engaging with around 200k prime foodie consumers

  • 2. Media - Print/Broadcast/Online

    • Traditional & On-line media - National BBQ Week & Gastro Alfresco in national & regional media
    • Editorial - 100 campaign items + 120 Branded competitions - Reach 55 million+

  • 3. Social & Web

    • Branded Social pages for both National BBQ Week & Gastro Alfresco including sponsor posts - Twitter/Facebook/Instagram
    • Branded websites - including individual sponsor pages - nationalbbqweek.co.uk

  • 4. Promotional

    • GrillMaster as campaign spokesperson
    • Barbi's on a Budget return of the money-saving promo
    • BBQ Baptas  video upload competition with big BBQ prizes

  • Branding, Share of Voice & Activation

    • Hi-impact branding & equal Share of Voice for all sponsors
    • Full campaign activation, all-inclusive cost & no-call on brand resources
    • Up to 8 exclusive sponsor BBQ & alfresco food & drink categories
CROP PHOTO-2022-07-09-20-39-54

  • Branding, Share of Voice & Activation

    • Overall campaign value £3 million - Average target RoI x20+
    • Individual exclusive sponsor category cost less than <0.5 of campaign value
Group sponspor shot

Previous sponsors include

Birds Eye Green Cuisine – Plant-based / Birds Eye  Steamfresh – Accompaniments /
Budweiser – Beer / Hellmann’s – Mayonnaise / Heinz/Bull’s Eye – BBQ Sauce / Jacob’s – Savoury Snacks /  La Vieille Ferme – Wine / San Miguel – Beer /  Walkers MAX – Snacks

Categories we'd want to fill in 2026 - up to 10 exclusive slots available

Accompaniments / Bagged Snacks / Bakery / Beer / Cheese / Cider / Coffee / Condiments / Ice cream  / Pizza /  Plant-based  /  Protein  /  Savoury Snacks / Soft drinks / Spirits – Mixers / Wine 

29th National
BBQ Week

May 26th - June 1st 2025

+ 24th Gastro Alfresco

June 2nd- July 20th 2025

30th National BBQ Week 2026

end May- end August

Sponsorship for 30th National BBQ Week 2026 opening soon

30th National BBQ Week has  exclusive product categories, request info below:

Sponsorship info email

Media

Find out more about BBQ & & gastro-grilling below or call 020 3872 2573

Media info email

Together Is Better in 2025/26

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

May 26th - June 1st 2025

29th National BBQ Week -
BBQ & Gastro-grilling

December 1st - 7th 2025

1st Mixorama -
At-home cocktails

June 2nd - July 6th 2025

23rd Gastro Alfresco – Alfresco eating & entertaining

February 2026

5th Dinner To Dine For -
Big Night In/Meal-treat

August 11th - 31st 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

March 2026

5th It's Lunchtime -
Brunch & Lunch

November 24th - 30th 2025

13th National Wine Week + 6th Get Wine Wise - Wine education

April 2026

1st Free-from Fortnight -
Free-from & Plant-based

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Together Is Better – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerama.co.uk

Legal Notice – Intellectual Property

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns, including, but not limited to National BBQ Week, are exclusively operated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocerama Ltd. Unauthorised association,  participation or passing-off is strictly prohibited. Any infriingement will be robustly actioned.
Contact Grocerama Ltd: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email