27th National BBQ Week will be back in
What happened in this year’s
26th National BBQ Week
Following last year’s Covid induced move to the first week in July, this year’s 26th National BBQ Week, ran over the same early July period. The first RoadShow visit was to the Devon County Show in Exeter where the BarbiCrew faced torrential rain, which was somewhat of a surprise especially as the next two RoadShows to Tatton Park in Cheshire and Winchester, were absolute scorchers, with temperatures in the upper 30’s.
All RoadShows were extremely busy with initial estimates putting attendees at over 125k, and we distributed tens of thousands of sponsor samples to incredibly happy festival goers and in fact overall we think its probably one of the best RoadShows we’ve ever run! The RoadShows were also supported by a very full PR, competition, social-media, and promotional activity.
Next year the 27th National BBQ Week will return to its traditional end-May slot and exclusive sponsor booking slots will open shortly.
And here’s what some of our previous sponsors have said:
Birds Eye Green Cuisine – Tory, SBM “Super pleased with the results!” /
Budweiser – Amar, SBM – “Awesome results, Cheers to a sizzling partnership!” /
Heinz-Bull’s Eye -Laura, SBM “A great participation that worked really well!” /
Sainsbury’s/Cranswick -Mike, CM – “Delighted with the campaign!”
Beer – San Miguel
Condiments – Encona
Plant-based – Birds Eye Green Cuisine
Wine – La Vieille Ferme
BBQ & Alfresco retailer – Robert Dyas
27th National BBQ Week has exclusive product categories, request info below:
Find out more about BBQ & & gastro-grilling here:
Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Our Together Is Better grocery experiences bring together synergistic brands in integrated campaigns combining both live RoadShow experiential activity, supported by major media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate.