26th National BBQ Week will arrive in

  • 00Days
  • 00Hours
  • 00Min
  • 00Sec

A quarter century of Better British BBQ – 165 million Barbies worth £2.25 billion+!

BBQ is a big, dynamic market worth around £2.25 billion, having grown from just 9 million BBQ occasions in 1997 worth £150 million to around 165 million* across Spring/ Summer 2021. Following last year’s Covid lockdown prompted stay-at-home Easter a record 11 million BBQ’s were held and that major growth continued throughout  the summer as, despite the end of Lockdown, lifestyles remained more home-centric. *Kantar Usage panel, 24 w/e 4th of October 2021, BBQ occasions 

 

An altogether better BBQ & alfresco eating/
entertaining BOGOF experience returns in 2022.

26th National BBQ Week +
9th Britain's Best BBQ'er

June 6th – 26th 2022

 
 

One of the UK's leading & longest running Awareness Weeks now including the 9th Britain's Best BBQ'er competition

What happened in this year’s Silver Anniversary 25th National BBQ Week

As a result of the Covid lockdown and to celebrate a Quarter Century of Better British BBQ the 25th National BBQ Week was moved from its traditional end of May/beginning June slot to early July and was also extended to two weeks.

Despite all of the Covid related planning & execution issues, the event was the most successful National BBQ Week, ever, with RoadShows directly engaging with 100k and delivering a similar level of BBQ samples & BarbiBags. Overall cumulative Media coverage was 200 million+ with Social & web interactions over 200k. Targeted consumer engagement was excellent with all those visiting the RoadShows, full of praise for the event & sampling. All sponsors were delighted with the overall campaign delivery!

And here’s what some of this year’s sponsors have said:

Susannah, MM – Beefsteak Club “Thrilled with the campaign reach & RoI” /
Tory, SBM – Birds Eye Green Cuisine “Super pleased with the results!” /
Amar, SBM – Budweiser “Awesome results, Cheers to a sizzling partnership!” /
Laura, SBM – Bull’s-Eye “A great participation that worked really well!” /
Mike, CM – Sainsbury’s/Cranswick “Delighted with the campaign!”

What will happen in next year's 26th National BBQ Week + 9th Britain's Best BBQ'er - Campaign summary

Live RoadShow sampling

15 days leading Foodie Festivals; + County Shows reach up to 170k & 30k individual sponsor samples

Britain's Best BBQ'er

Campaign BOGOF 5 days BBQ cook-off competition - regional heats/London final

Media

Radio, print & on-line up to 360+ pieces – campaign editorial + branded competitions - coverage 71m

Social & Web

Campaign & branded social interactions, target 220k + campaign website, 100k usv’s

Promotional & Trade support

Celebrity GrillMaster, sponsor branded PoS + BBQ Baptas & Barbi for Britain charity event

Branding, SoV & Activation

Hi-impact branding & equal Share of Voice guaranteed for all sponsors

Full activation, no call on brand resources

BBQ categories

8 exclusive Official BBQ & alfresco eating category sponsors!

Value & Cost

Overall campaign value approx; £2.65m

Fully inclusive, exclusive category sponsorship cost Less than <1% of campaign value!

26th National BBQ Week + 9th Britain's Best BBQ'er - a BBQ BOGOF -
2 campaigns for the price of one, with 5 key activational areas!

  • 1. 26th National BBQ Week live BBQ RoadShow sampling

    • 15 days of heavily branded BBQ experiential RoadShows at major Food Festivals + County Shows* across UK with focus BBQ grill-station & individual branded sponsor pods *Exact number of Festivals/Shows TBC
    • Delivering up to 30k individual sponsor brand samples/coupons - Cost of brand leaflets & sampling containers included in cost!
    • Overall reach 170k - directly engaging with up to 130k

  • 2. 9th Britain's Best BBQ'er competition

    • 5 days of BBQ cook-off competitions with Regional heats at major Foodie Festivals & County Shows & London Final
    • Major media coverage with targeted national media partner* *exact media partner TBC

  • 3. Media - Print/Broadcast/Online

    • Print & on-line; target 100+ pieces of campaign & sponsor editorial & 120 sponsor branded
      competitions - overall coverage 50 million
    • Radio; campaign editorial target 90 stations - average 11+ million coverage
    • Radio/Online; sponsor branded competitions target 50 stations/sites, coverage 10 million

  • 4. Social & Web

    • Branded Social pages inc. sponsor posts - Twitter/Facebook/Instagram - target 220k interactions
    • Branded website - inc. individual sponsor pages - nationalbbqweek.co.uk – target 100k usv’s

  • 5. Promotional

    • Celebrity GrillMaster as campaign spokesperson
    • BBQ Baptas - video upload competition with big BBQ prizes
    • BARBI for BRITAIN charity supporting event - May 30th

BBQ food & drink categories we filled in 2021

Beer –             Budweiser
Condiments – Bull’s-Eye
Plant-based – Birds Eye Green Cuisine
Protein –       Sainsbury’s Summer Edition
Soft drinks – Shloer
Wine –           Beefsteak Club

BBQ food & drink categories we want to fill in 2022...

Accompaniments
Bagged Snacks
Bakery
Beer
Cheese
Coffee
Condiments
Ice Cream/Desserts
Pizza
Plant-based
Protein
Savoury Snacks
Soft drinks
Spirits/Mixers
Wine + BBQ’s/Equipment/Fuel

Together Is Better in 2022

Targeted campaigns covering most major grocery occasions or categories

Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

Our Together Is Better grocery experiences bring together synergistic brands in integrated campaigns combining both live RoadShow experiential activity, supported by major media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate. 

April 18th - May 2nd 2022

5th A Better Breakfast + National Deskfast Day – Breakfast

August 29th - September 18th 2022

5th It's Lunchtime -
Brunch & Lunch

May 9th - 23rd 2022

1st Free-from Fortnight -
Free-from & Plant-based

October 3rd - 23rd 2022

5th Dinner To Dine For -
Big Night In/Meal-treat

June 6th - 26th 2022

26th National BBQ Week +
9th Britain's Best BBQ'er – BBQ

November 7th - 20th 2022

11th National Wine Week -
Wine education

July 8th - 24th 2022

21st Gastro Alfresco –
Alfresco eating & entertaining

November 21st - December 4th 2022

2nd Mixorama -
At-home cocktails

26th National BBQ Week + 9th Britain's Best BBQ'er

June 6th - 26th 2022

Sponsorship

Find out more & request the
campaign deck & options here.

26th National BBQ Week + 9th Britain’s Best BBQ’er has exclusive product categories, reserve yours now

Media

Request both campaign &
general BBQ information here.

The one-stop shop for everything you need to know about BBQ and gastro-grilling!

For Sponsorship or Media info contact:
  • Grocery Gurus Ltd / National BBQ Week -
    86-90 Paul Street, Hoxton, London EC2A 4NE
  • 020 3872 2523

Sponsorship: Sponsorship email

Media: Media info email

Website: www.grocerygurus.co.uk

Facebook-f Twitter Instagram
Grocery Gurus logo
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns
The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email