26th National BBQ Week will arrive in
Now celebrating over a Quarter Century of Better British BBQ!
What happened in our Silver Anniversary 25th National BBQ Week 2021
As a result of the Covid lockdown and to celebrate a Quarter Century of Better British BBQ the 25th National BBQ Week was moved from its traditional end of May slot to the beginning of July and also extended to two weeks.
Despite all of the Covid related issues in the planning and execution, the event was, without doubt the most successful National BBQ Week, ever, with the RoadShows directly engaging with around 100k and delivering a similar level of BBQ samples & BarbiBags. Overall cumulative Media coverage was in excess of 200 million with Social & web interactions running at over 200k.
Targeted consumer engagement was excellent with all those visiting the RoadShows, full of praise for the event & sampling. Equally all of our sponsors were delighted with the overall campaign delivery!
Beer – Budweiser
Condiments – Bull’s-Eye
Plant-based – Birds Eye Green Cuisine
Protein – Sainsbury’s Summer Edition
Soft drinks – Shloer
Wine – Beefsteak Club
Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Our Together Is Better grocery experiences bring together synergistic brands in integrated campaigns combining both live RoadShow experiential activity, supported by major media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate.
Find out more & request the
campaign deck & options here.
26th National BBQ Week has exclusive product categories, reserve yours now
Request both campaign &
general BBQ information here.
The one-stop shop for everything you need to know about BBQ and gastro-grilling!