National BBQ Week will be back in
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So, what happened in last year’s
26th National BBQ Week 2022
Following 2021’s Covid induced move to the first week in July, last year’s 26th National BBQ Week, ran over the same July period. The first RoadShow visit was to the Devon County Show, Exeter where there was torrential rain, however the next two RoadShows to Tatton Park, Cheshire and Winchester, were absolute scorchers, with temperatures in the upper 30’s.
All RoadShows were extremely busy with initial estimates putting attendees at over 125k, and we distributed tens of thousands of sponsor samples to incredibly happy festival goers and in fact overall we think its probably one of the best RoadShows we’ve ever run! The RoadShows were also supported by a very full PR, competition, social-media, and promotional activity.
And here’s what some of our previous sponsors have said:
Birds Eye Green Cuisine – Tory, SBM “Super pleased with the results!” /
Budweiser – Amar, SBM – “Awesome results Cheers to a sizzling partnership!” /
Heinz-Bull’s Eye -Laura, SBM “A great participation that worked really well!” /
Sainsbury’s/Cranswick -Mike, CM – “Delighted with the campaign!”
9 days at leading Food Festivals; reach up to 145k & 20k individual sponsor samples
Radio, print & on-line up to 360+ pieces – campaign editorial + branded competitions - coverage 70m
Campaign & branded social interactions, target 220k + campaign website, 100k usv’s
Celebrity GrillMaster sponsor branded PoS + BBQ Baptas & Barbi for Britain charity event
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
8 exclusive Official BBQ category sponsors!
Overall campaign value approx; £2.2m
Fully inclusive, exclusive category sponsorship cost Less than <0.9% of campaign value!
13 RoadShows
days reach 185k & 25k samples per sponsor + media, social, promotional & trade support.
1. Experiential BBQ RoadShow sampling
2. Media - Print/Broadcast/Online
3. Social & Web
4. Promotional
ADD-ON OPTION - 22nd Gastro Alfresco campaign
Beer – San Miguel
Condiments – Encona
Plant-based – Birds Eye Green Cuisine
Wine – La Vieille Ferme
BBQ & Alfresco retailer – Robert Dyas
Accompaniments
Bagged Snacks
Bakery
Beer
Cheese
Coffee
Condiments
Ice Cream/Desserts
Pizza
Plant-based
Protein
Savoury Snacks
Soft drinks
Spirits/Mixers
Wine + BBQ’s/Fuel
27th National BBQ Week has exclusive product categories, request info below:
Grocery Gurus, a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Our Together Is Better grocery experiences bring together synergistic brands in integrated campaigns combining live RoadShow experiential activity, supported by major media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate.
27th National BBQ Week -
BBQ & Gastro-grilling
12th National Wine Week + 6th Get Wine Wise - Wine education
22nd Gastro Alfresco + National BBQ Week – Alfresco eating & entertaining
1st Mixorama -
At-home cocktails
5th It's Lunchtime -
Brunch & Lunch
5th Dinner To Dine For -
Big Night In/Meal-treat
1st Free-from Fortnight -
Free-from & Plant-based
4th A Better Breakfast + National Deskfast Day – Breakfast
