26th National BBQ Week will arrive in
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LAST CHANCE TO GET INVOLVED! Just 1 category now remaining! Don't miss out, get info on the last remaining sponsor slot here! Sponsorship info
Sponsorship Email - Having problems with link use: sponsorship@nationalbbqweek.co.uk
What happened in last year’s Silver Anniversary 25th National BBQ Week
As a result of the Covid lockdown and to celebrate a Quarter Century of Better British BBQ the 2021, 25th National BBQ Week was moved from its traditional end of May/beginning June slot to early July and was also extended to two weeks.
Despite all of the Covid related planning & execution issues, the event was the most successful National BBQ Week, ever, with RoadShows directly engaging with 100k and delivering a similar level of BBQ samples & BarbiBags. Overall cumulative Media coverage was 200 million+ with Social & web interactions over 200k. Targeted consumer engagement was excellent with all those visiting the RoadShows, full of praise for the event & sampling. All sponsors were delighted with the overall campaign delivery!
And here’s what some of our 2021 sponsors said:
Susannah, MM – Beefsteak Club “Thrilled with the campaign reach & RoI” /
Tory, SBM – Birds Eye Green Cuisine “Super pleased with the results!” /
Amar, SBM – Budweiser “Awesome results, Cheers to a sizzling partnership!” /
Laura, SBM – Bull’s-Eye “A great participation that worked really well!” /
Mike, CM – Sainsbury’s/Cranswick “Delighted with the campaign!”
9 days at leading Food Festivals; reach up to 135k & 15k individual sponsor samples
Radio, print & on-line up to 360+ pieces – campaign editorial + branded competitions - coverage 81m
Campaign & branded social interactions, target 220k + campaign website, 100k usv’s
Celebrity GrillMaster sponsor branded PoS + BBQ Baptas & Barbi for Britain charity event
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
8 exclusive Official BBQ category sponsors!
Overall campaign value approx; £1.85m
Fully inclusive, exclusive category sponsorship cost Less than <1% of campaign value!
12 RoadShows
days reach 145k & 25k samples per sponsor + media, social, promotional & trade support.
1. Experiential BBQ RoadShow sampling
2. Media - Print/Broadcast/Online
3. Social & Web
4. Promotional
ADD-ON OPTION - 21st Gastro Alfresco campaign - July 18th - August 21st
Beer – Budweiser
Condiments – Bull’s-Eye
Plant-based – Birds Eye Green Cuisine
Protein – Sainsbury’s Summer Edition
Soft drinks – Shloer
Wine – Beefsteak Club
26th National BBQ Week has exclusive product categories, request info below:
Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Our Together Is Better grocery experiences bring together synergistic brands in integrated campaigns combining both live RoadShow experiential activity, supported by major media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate.
26th National BBQ Week -
BBQ & Gastro-grilling
11th National Wine Week -
Wine education
21st Gastro Alfresco + National BBQ Week – Alfresco eating & entertaining
1st Mixorama -
At-home cocktails
1st Free-from Fortnight -
Free-from & Plant-based
5th It's Lunchtime -
Brunch & Lunch
4th A Better Breakfast + National Deskfast Day – Breakfast
5th Dinner To Dine For -
Big Night In/Meal-treat
