27th National BBQ Week will be back in
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What happened in this year’s
26th National BBQ Week
Following last year’s Covid induced move to the first week in July, this year’s 26th National BBQ Week, ran over the same early July period. The first RoadShow visit was to the Devon County Show in Exeter where the BarbiCrew faced torrential rain, which was somewhat of a surprise especially as the next two RoadShows to Tatton Park in Cheshire and Winchester, were absolute scorchers, with temperatures in the upper 30’s.
All RoadShows were extremely busy with initial estimates putting attendees at over 125k, and we distributed tens of thousands of sponsor samples to incredibly happy festival goers and in fact overall we think its probably one of the best RoadShows we’ve ever run! The RoadShows were also supported by a very full PR, competition, social-media, and promotional activity.
Next year the 27th National BBQ Week will return to its traditional end-May slot and exclusive sponsor booking slots will open shortly.
And here’s what some of our previous sponsors have said:
Birds Eye Green Cuisine – Tory, SBM “Super pleased with the results!” /
Budweiser – Amar, SBM – “Awesome results, Cheers to a sizzling partnership!” /
Heinz-Bull’s Eye -Laura, SBM “A great participation that worked really well!” /
Sainsbury’s/Cranswick -Mike, CM – “Delighted with the campaign!”
9 days at leading Food Festivals; reach up to 135k & 15k individual sponsor samples
Radio, print & on-line up to 360+ pieces – campaign editorial + branded competitions - coverage 81m
Campaign & branded social interactions, target 220k + campaign website, 100k usv’s
Celebrity GrillMaster sponsor branded PoS + BBQ Baptas & Barbi for Britain charity event
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
8 exclusive Official BBQ category sponsors!
Overall campaign value approx; £2m
Fully inclusive, exclusive category sponsorship cost Less than <1% of campaign value!
12 RoadShows
days reach 145k & 25k samples per sponsor + media, social, promotional & trade support.
1. Experiential BBQ RoadShow sampling
2. Media - Print/Broadcast/Online
3. Social & Web
4. Promotional
ADD-ON OPTION - 22nd Gastro Alfresco campaign
Beer – San Miguel
Condiments – Encona
Plant-based – Birds Eye Green Cuisine
Wine – La Vieille Ferme
BBQ & Alfresco retailer – Robert Dyas
27th National BBQ Week has exclusive product categories, request info below:
Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Our Together Is Better grocery experiences bring together synergistic brands in integrated campaigns combining both live RoadShow experiential activity, supported by major media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate.
11th National Wine Week -
Wine education
1st Free-from Fortnight -
Free-from & Plant-based
1st Mixorama -
At-home cocktails
27th National BBQ Week -
BBQ & Gastro-grilling
5th Dinner To Dine For -
Big Night In/Meal-treat
22nd Gastro Alfresco + National BBQ Week – Alfresco eating & entertaining
4th A Better Breakfast + National Deskfast Day – Breakfast
5th It's Lunchtime -
Brunch & Lunch
