National BBQ Week will be back in
So, what happened in last year’s
26th National BBQ Week 2022
Following 2021’s Covid induced move to the first week in July, last year’s 26th National BBQ Week, ran over the same July period. The first RoadShow visit was to the Devon County Show, Exeter where there was torrential rain, however the next two RoadShows to Tatton Park, Cheshire and Winchester, were absolute scorchers, with temperatures in the upper 30’s.
All RoadShows were extremely busy with initial estimates putting attendees at over 125k, and we distributed tens of thousands of sponsor samples to incredibly happy festival goers and in fact overall we think its probably one of the best RoadShows we’ve ever run! The RoadShows were also supported by a very full PR, competition, social-media, and promotional activity.
And here’s what some of our previous sponsors have said:
Birds Eye Green Cuisine – Tory, SBM “Super pleased with the results!” /
Budweiser – Amar, SBM – “Awesome results Cheers to a sizzling partnership!” /
Heinz-Bull’s Eye -Laura, SBM “A great participation that worked really well!” /
Sainsbury’s/Cranswick -Mike, CM – “Delighted with the campaign!”
Beer – San Miguel
Condiments – Encona
Plant-based – Birds Eye Green Cuisine
Wine – La Vieille Ferme
BBQ & Alfresco retailer – Robert Dyas
Wine + BBQ’s/Fuel
27th National BBQ Week has exclusive product categories, request info below:
Find out more about BBQ & & gastro-grilling here:
Grocery Gurus, a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Our Together Is Better grocery experiences bring together synergistic brands in integrated campaigns combining live RoadShow experiential activity, supported by major media & social coverage, plus promotional & trade activity, which creates much greater shopper engagement and brand cut-through at a very much more cost-effective rate.
22nd Gastro Alfresco + National BBQ Week – Alfresco eating & entertaining