The 29th National BBQ Week has finished for another year, but our biggest-ever BBQ extravaganza, the 30th National BBQ Week
will return in...

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30th National BBQ Week

in tandem with 25th Gastro Alfresco

May 25th - 31st 2026

Featuring: 1. Experiential RoadShows @ top festivals & shows, 2. Major media coverage, 3. Targetted social & on-line & 4. Key promotions.

Sponsorship opportunities now open for 2026 30th National BBQ Week campaign deck

Previous multi award-winning National BBQ Week’s have all been huge successes, one of the UK’s ‘Top 5’  Awareness Weeks

Over the years the National BBQ Week’s have run alongside the Gastro Alfresco events and have proved to be a huge success with major RoadShows at leading Festivals and Shows across the UK with an average reach in excess of  250k prime consumers, whilst distributing over 100k perfect-serve sponsor samples.

And here’s what some of our previous sponsors have said:
Birds Eye Green Cuisine Tory, SBM “Super pleased with the results!”
Budweiser Amar, SBM,“Awesome results, cheers to a sizzling  partnership!”
Heinz ~ Bull’s Eye Laura, SBM  “Great participation that worked really well!”
La Vieille Ferme Andy, GM “Superb campaign that’s really helped our success”
Sainsbury’s/Cranswick Mike, SCM “Delighted with the campaign!”
San Miguel Phoebe, SBM “The campaign really worked incredibly well”

Sponsorship opportunities in our ground-breaking 30th National BBQ Week, our biggest ever celebration of Better BBQ & Gastro Grilling are now open!

  • 1. Experiential RoadShow sampling

    • BBQ & alfresco eating/entertaining RoadShows at leading Festivals and Shows across the UK during Summer 2026
    • Delivering perfect-serve chef-prepared samples + coupons - to over 300k key foodie focussed consumers.

  • 2. Media - Print/Broadcast/Online

    • £2.5m traditional & on-line media - National BBQ Week & Gastro Alfresco in national & regional media
    • Editorial - campaign items + Branded competitions

  • 3. Social & Web

    • Branded Social pages for both National BBQ Week & Gastro Alfresco including sponsor posts - Twitter/Facebook/Instagram
    • Branded websites - including individual sponsor pages - nationalbbqweek.co.uk

  • 4. Promotional

    • GrillMaster as campaign spokesperson
    • Barbi's on a Budget return of the money-saving promo
    • BBQ Baptas  video upload competition with big BBQ prizes

  • Branding, Share of Voice & Activation

    • Hi-impact branding & equal Share of Voice for all sponsors
    • Full campaign activation, all-inclusive cost & no-call on brand resources
    • Up to 8 exclusive sponsor BBQ & alfresco food & drink categories
CROP PHOTO-2022-07-09-20-39-54

  • Branding, Share of Voice & Activation

    • Overall campaign value £3 million - Average target RoI x20+
    • Individual exclusive sponsor category cost less than <0.5 of campaign value
Group sponspor shot

Previous sponsors include

Birds Eye Green Cuisine – Plant-based / Birds Eye  Steamfresh – Accompaniments /
Budweiser – Beer / Hellmann’s – Mayonnaise / Heinz/Bull’s Eye – BBQ Sauce / Jacob’s – Savoury Snacks /  La Vieille Ferme – Wine / San Miguel – Beer /  Walkers MAX – Snacks

Categories we'd want to fill in 2026 - up to 10 exclusive slots available

Accompaniments / Bagged Snacks / Bakery / Beer / Cheese / Cider / Coffee / Condiments / Ice cream  / Pizza /  Plant-based  /  Protein  /  Savoury Snacks / Soft drinks / Spirits – Mixers / Wine 

30th National
BBQ Week

May 25th - 31st 2026

+ 25th Gastro Alfresco

June 1st- July 31st 2026

Sponsorship for 30th National BBQ Week 2026 is now open!

30th National BBQ Week has  exclusive product categories, request info below:

Sponsorship info email

Media

Find out more about BBQ & & gastro-grilling below or call 020 3872 2573

Media info email

Together Is Better in 2026

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

January 2026

1st Come Diet With Us -
Dietary & Weight-loss

May 2026

3rd BeerathoN -
Ales / Beers / Ciders

February 2026

5th Dinner To Dine For -
Big Night In/Meal-treat

May 25th - 31st 2026

30th National BBQ Week -
BBQ & Gastro-grilling

November 23rd - 29th 2026

15th National Wine Week +
8th Get Wine Wise - Wine education

March 2026

5th It's Lunchtime -
Brunch & Lunch

June 8th - August 2nd 2026

25th Gastro Alfresco –
Alfresco eating & entertaining

November 30th - December 6th 2026

1st Mixorama -
At-home cocktails

April 2026

4th A Better Breakfast + National Deskfast Day – Breakfast

August 2026

1st Free-from Fortnight -
Free-from & Plant-based

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Together Is Better – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerama.co.uk

Legal Notice – Intellectual Property

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns, including, but not limited to National BBQ Week, are exclusively operated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocerama Ltd. Unauthorised association,  participation or passing-off is strictly prohibited. Any infriingement will be robustly actioned.
Contact Grocerama Ltd: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email