The National BBQ Week
will return for a 29th time in
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NEWS FLASH - All 2025 sponsor
categories now open!
So what happened in this year’s 28th National BBQ Week 2024?
This year the 28th National BBQ Week ran alongside the 23rd Gastro Alfresco and has proved to be a huge success with major RoadShows at the Royal Bath & West Show and the Lambeth Country Festival amongst others reaching over 250k prime consumers and distributing over 100k perfect-serve sponsor samples, all supported by major media, social and promotional activity!
And here’s what some of our previous sponsors said:
Birds Eye Green Cuisine – Tory, SBM “Super pleased with the results!” / Budweiser – Amar, SBM – “Awesome results Cheers to a sizzling partnership!” / Heinz ~ Bull’s Eye – Laura, SBM “A great participation that worked really well!” / La Vieille Ferme – Andy, GM “A fantastic campaign that has certainly helped the brands success” / Sainsbury’s/Cranswick – Mike SCM “Delighted with the campaign!” / San Miguel – Phoebe, SBM – “The campaign worked incredibly well”
1. Experiential BBQ RoadShow sampling
2. Media - Print/Broadcast/Online
3. Social & Web
4. Promotional
Branding, Share of Voice & Activation
Campaign value & Sponsor cost
Birds Eye Green Cuisine – Plant-based / Birds Eye Steamfresh – Accompaniments /
Blackstone BBQ Griddles / Jacob’s – Savoury Snacks /
La Vieille Ferme – Wine / Sarson’s Dip & Drizzle – Table Sauce
Accompaniments / Bagged Snacks / Bakery / Beer / Cheese / Cider / Coffee / Condiments / Ice cream / Pizza / Plant-based / Protein / Savoury Snacks / Soft drinks / Spirits – Mixers / Wine / BBQ equipment.
29th National BBQ Week has exclusive product categories, request info below:
13th National Wine Week + 6th Get Wine Wise - Wine education
5th It's Lunchtime -
Brunch & Lunch
1st Mixorama -
At-home cocktails
29th National BBQ Week -
BBQ & Gastro-grilling
4th A Better Breakfast + National Deskfast Day – Breakfast
23rd Gastro Alfresco – Alfresco eating & entertaining
1st Free-from Fortnight -
Free-from & Plant-based
5th Dinner To Dine For -
Big Night In/Meal-treat
The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email